OptiFuel website

Privacy policy

This notice explains how we use personal information when you visit optifuel.co.uk or contact us through this website.

Who is responsible for your information?

Process Measurement & Analysis Limited, trading as OptiGlobal, is the controller for this website. We are registered in England and Wales under company number 01015471. Our registered office is Brook Mills House, Carr Lane, Slaithwaite, Huddersfield, HD7 5BG, United Kingdom.

For privacy questions or to exercise your rights, email support@optiglobal.co or write to our registered office.

What we collect and why

  • Enquiries. We use your name, email address, optional phone number and message to respond, follow up and keep a record of our correspondence. Our legitimate interests are answering enquiries and managing customer and trade relationships. If you ask us to take steps towards a contract with you personally, we may use the information for those steps. We need your name, email address and message to handle a form enquiry. You can leave the phone field blank.
  • Website operation and security. Our hosting and security services process technical data such as IP addresses, browser information and request details to deliver pages, diagnose problems and prevent abuse. Our legitimate interests are operating and protecting the website.
  • Optional analytics. With your consent, Google Analytics measures visits and how people use the website. It may collect device and browser details, page interactions and cookie identifiers. You can withdraw consent at any time through Cookie settings.
  • Legal obligations. We may use or disclose information when required to comply with the law.

Cookies, analytics and the reseller map

The website stores your analytics choice on your device for up to 180 days. Google Analytics only loads if you accept it. You can change your choice using Cookie settings at the bottom of each page.

If you choose to load the reseller map, your browser connects to Google Maps. Google receives technical information such as your IP address and browser details and may use cookies or similar technologies. You can read Google’s privacy policy before loading the map.

Who receives the information?

Our support team receives enquiries. We use Cloudflare to host and protect the website, SMTP2GO to deliver enquiry notifications and Microsoft 365 to handle business email. Google processes information for the optional analytics and map features described above. We may share relevant information with professional advisers or authorities when necessary to handle a claim or comply with the law.

Some providers may process information outside the United Kingdom. Where UK data protection law requires safeguards, we use an applicable adequacy regulation or appropriate contractual safeguards. Contact us for details of the safeguards that apply to your information.

How long do we keep it?

We keep enquiry correspondence for as long as needed to answer your request and handle relevant follow-up. If an enquiry becomes part of an ongoing trade relationship, a complaint or a legal matter, we keep the relevant information for as long as needed to manage that matter and meet any legal obligations. Technical and analytics records are kept according to the security, delivery or measurement needs they serve and the retention settings of the services involved.

Your rights

Depending on the circumstances, you can ask to access, correct or erase your personal information, restrict or object to its use, or receive a portable copy. Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect processing that took place before withdrawal.

You can complain to the Information Commissioner’s Office. We welcome the chance to address any concern directly.

OptiGlobal and other websites

This website links to OptiGlobal for products and trade registration, and to other sites including retailers. Check the privacy information on the site where you submit details, register or place an order.